News you want to use week 45.

Facebook is gearing up for the holiday season by launching a small number of pop-up shops around the United States. The company announced that it will open pop-ups with more than 100 brands in nine different Macy’s locations. The 100 brands’ products will be available for purchase through the pop-up shops, and they are some of the “most-loved brands” on Instagram and Facebook. Although this is a tepid step into physical retail stores for Facebook, it could be a sign of what’s to come for the company’s hardware retail strategy.