Alibaba’s Singles Day goes hi-tech
News you want to use week 44.
The Chinese tech giant is using live streaming, virtual reality, and a Pokemon Go-like augmented reality game to drive up sales for its mammoth shopping day whose sales eclipse that of both Black Friday and Cyber Monday combined. What was once a 24-hour online shopping event has now sprawled into weeks of advertising and promotional events, starting as early as three weeks before the actual day on November 11. This year, Alibaba is boosting its Singles Day spending extravaganza with high-tech marketing campaigns.
Read more: 3 min