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Google might give social a try via Firework

News you want to use week 42.

Google is reportedly interested in purchasing US-based social video app Firework that lets users share short videos like Chinese player TikTok. According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”. Firework is part of a suite of apps created by Loop Now Technologies, a startup that focuses on next-generation consumer mobile applications. Similar to TikTok that allows users to post 15-second short videos, Firework allows users to create 30-second videos and with “Reveal”, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device.

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