INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

,

Build a strategy that beats the odds

News you want to use week 42.

Another strategy framework? No, we already have plenty of those. Rather, we need to address the real problem: the “social side of strategy,” arising from corporate politics, individual incentives, and human biases. How? With evidence. McKinsey have examined publicly available information on dozens of variables for thousands of companies and found a manageable number of levers that explain more than 80 percent of the up-drift and down-drift in corporate performance. That data can help you assess your strategy’s odds of success before you leave the strategy room, much less start to execute the plan.

Read more: 3 min