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Adidas sell shoes via Snapchat game

News you want to use week 42.

Adidas and Dick’s Sporting Goods are sponsoring the first Snapchat video game that lets mobile users buy products directly. “Baseball’s Next Level” is a home-run derby game that can be played inside Snapchat. “Baseball’s Next Level” is notable for combining a video game with e-commerce, giving players a chance to buy products they see featured in a gamified experience. Adidas created the game, which also is available on a dedicated microsite, to engage Snapchat’s typically younger audience that’s difficult to reach through traditional media like TV and print.

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