News you want to use week 42.

Adidas and Dick’s Sporting Goods are sponsoring the first Snapchat video game that lets mobile users buy products directly. “Baseball’s Next Level” is a home-run derby game that can be played inside Snapchat. “Baseball’s Next Level” is notable for combining a video game with e-commerce, giving players a chance to buy products they see featured in a gamified experience. Adidas created the game, which also is available on a dedicated microsite, to engage Snapchat’s typically younger audience that’s difficult to reach through traditional media like TV and print.

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