INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

,

Personalized bots in Messenger – What's new?

News you want to use week 41.

Facebook Messenger is introducing a new Persona API and hopes to bring back a more “personal” touch to AI conversations. The new Personas API allows businesses to introduce virtual “personas” into a Messenger thread.

That person may be backed by a human or a bot. Each “persona” can have its own customizable profile picture and name. This new “personalized” approach can be very useful for businesses who rely heavily on bots for customer care.

Read more? Approx 3 min