News you want to use week 41.

Facebook Messenger is introducing a new Persona API and hopes to bring back a more “personal” touch to AI conversations. The new Personas API allows businesses to introduce virtual “personas” into a Messenger thread.

That person may be backed by a human or a bot. Each “persona” can have its own customizable profile picture and name. This new “personalized” approach can be very useful for businesses who rely heavily on bots for customer care.

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