TikTok is building an extra feed, just like Snapchat

News you want to use week 4.

As it works to address advertiser concerns around ad placement alongside controversial content, rising video app TikTok is investigating the possibility of a curated content stream, similar to Snapchat’s Discover surface. TikTok is looking at adding in a new highlights stream, which would display selected, original videos from popular TikTok creators, alongside content from professional publishers. The added curation would give TikTok’s moderators more control over the viewing experience, ensuring that advertisers don’t end up having their ads wedged in-between controversial posts.

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