Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user base has been larger than Pinterest’s in recent years. The growth of Pinterest is attributed to its universal appeal across different age groups, while Snapchat caters primarily to a younger audience.