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Pinterest opens up API to influencers – What's new?

News you want to use week 39.

Pinterest now expands its content marketing API to third-party influencer marketing platforms for the first time. The platforms will have direct access to statistics on profiles such as monthly views and followers as well as impressions, click-through rates and saves for pins.

The move to embrace influencer marketing platforms comes shortly after Pinterest revealed it has more than 250 million monthly active users, more than half of which are located outside the U.S. Pinterest also said it has 175 billion pins, up about 75 percent from last year. 

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