Facebook launched interactive AR ads

News you want to use week 39.

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. Announced in a post on Thursday did Facebook explain that the ads would let users “try on” makeup products and shades, and would also include polls and games. The “AR ads” will launch to advertisers in beta starting this fall, so expect to see them in your feed soon. The interactive features, such as the “try on” feature, will only be available to users who use the mobile app by using their phone’s camera. YouTube already adopted a similar feature in June that use augmented reality to allow users to “sample” makeup while watching popular beauty tutorials.

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