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Amazon wants social content to drive sales on their platform

News you want to use week 39.

Amazon is testing personalized online storefronts for social media influencers. An extension of the Amazon Influencer Program that debuted two years ago, the move provides content creators with a vanity URL that leads to a page where they can curate a selection of products available to shop through the e-commerce site. Page hosts are paid a standard fee per purchase depending on the product category they’re selling. Amazon is also developing a tool that will let influencers share content from their feeds on platforms like Instagram to their storefront pages. Amazon is trying to deepen its relationship with online content creators as the influencer marketing space reaches new levels of maturity and continues to command a massive amount of advertising spend.

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