We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.


Now you’ll find NFL on TikTok

News you want to use week 37.

The NFL and TikTok have announced a multiyear partnership ahead of the NFL’s 100th season, which kicks off this Thursday. The official NFL TikTok account will be sharing behind-the-scenes footage and highlight reels, and of course, memes (there’s already a “when they hold the door but you’re kinda far away” skit up). The account is part of a strategy to court a younger demographic that’s watching increasingly less football, as well as to open up the sport to a global audience through the platform’s reach. The NFL isn’t the first sports organization to partner with TikTok; Wimbledon and the NBA have both worked with the platform to promote their games.

Read more: 3 min