Facebook combines purchase data – What's new?

News you want to use week 37.

Facebook is updating its ad metrics to give advertisers a more holistic view of how customers interact with their business across all platforms. In order to do this, Facebook is replacing cost metrics that report on interactions on a single channel with a single “Cost per Purchase” metric. Data that was previously reported in the Cost per Website Purchase, Cost per Mobile App Purchase and Cost per Offline Purchase metrics will now be combined into the new Cost per Purchase metric.

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