INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

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Facebook Canvas becomes Instant Experiences – What's new?

News you want to use week 37.

Facebook Canvas has a new name— Instant Experience—and some new capabilities to go along with its name change. Facebook said in a blog post that the number of Instant Experience campaigns has more than doubled over the past year, and content now loads 15 times faster than standard mobile websites. New template Instant Forms—which enables brands to ease the process by which people share their contact information—joins existing templates Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Facebook also revealed that the Facebook pixel will now be automatically added to Instant Experiences for any brand that is already using the pixel on its website.

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