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Zalando opens up a physical store

News you want to use week 36.

Zalando has become the latest fashion company to dip its toes into the resale market as it pilots ‘Zircle’, a pop-up store in Berlin’s Alexa shopping mall that sells second-hand clothing. A spokesperson for Zalando said: “The goal of this experiment is to learn how offline selling of second hand fashion works for Zalando and find out if we can reach new customers. With these learnings we can then evaluate what works best for our customers and improve their shopping and selling experience. Last week we also learnt that Alibaba will open a store in Madrid.

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