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Zalando start to deliver for Adidas

News you want to use week 35.

Online fashion retailer Zalando has launched a pilot to deliver orders placed by customers in Paris on the website of Adidas as it extends moves to allow brands to use the logistics network it has built for its own ecommerce business. The pilot is the first time the German firm is delivering goods not ordered on its own site and marks an expansion of its platform strategy under which it charges brands a commission to list on its website rather than selling the products itself. Zalando is not worried that helping brands like Adidas with their own ecommerce operations will draw customers away from its site because it believes most shoppers want to buy a range of brands.

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