News you want to use week 35.

Facebook is slowly rolling out access to a pixel for Facebook Groups, which allows marketers to track users’ behavior after clicking on posts. The feature is another reason for Facebook advertisers to pay more attention to groups.

Several marketers said they’ve seen high engagement in groups, but it’s difficult to justify focusing on them given the lack of advertising and tracking. Pixel changes that by creating more data points for marketers to understand their audience.

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