Amazon goes after popular Youtubers – What's new?

News you want to use week 34.

Amazon is offering exclusive deals, sometimes with multi-million dollar salaries attached, to content creators in an effort to convince them to stick with Twitch instead of its rival, YouTube.

Although Twitch was solely focused on video game streaming before its acquisition by Amazon in 2014, Amazon is trying to broaden the appeal of the once-niche streaming platform in order to attract a wider variety of content creators, and in the end-run, earn more ad revenue.

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