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Spotify might let users skip ads – What's new?

News you want to use week 33.

Spotify is testing a new feature in Australia that’ll let non-paying users skip ads (both audio and video) as many times as they like. The idea is that users will likely only skip ads they don’t care about, so what they do consume will give Spotify feedback on how to better target them. A company executive compared it to Discover Weekly, but for ads. Advertisers won’t have to pay for skipped ads.

 

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