Google launches Gallery Ads

News you want to use week 33.

Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta. Gallery ads are a swipeable, image-based ad unit that appear at the top of search results. They’re designed to help businesses showcase their brand visually with the ability to include up to 8 images. Each image can have a unique caption, and advertisers can utilize a call-to-action button at the end of the gallery. Gallery ads are a new ad format that can be used in addition to text ads in search campaigns. There is no need to create a specific campaign for gallery ads.

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