Google introduces Responsive Search Ads – What's new?
News you want to use week 29.
Google is introducing a new ad product that uses machine learning to adapt to users’ queries. Responsive search ads allow advertisers to provide up to 15 headlines and 4 description lines.
Google will then test different combinations of the headlines and descriptions, learning which ad creative performs best for different search queries. In testing, Google says using machine learning to test multiple sets of ad creative can increase clicks by up to 15 percent.
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