The Minions are taking over Universal Studios theme parks this summer thanks to a new Snapchat augmented reality experience. The experience, which shows the animated yellow characters’ antics throughout the park, is part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world.

 

For the first time ever, Snapchat has struck deals with all three major theme park operators — Disney, Universal and Six Flags — to introduce park-specific lenses this summer.