Google launches the Speed Update – What's new?

News you want to use week 28.

As July 9th, page speed is now a ranking factor for mobile searches. Google is calling this the “Speed Update,” and has officially announced that it is now rolling out worldwide. Previously, page speed was only a ranking factor in desktop searches. While fast, mobile-optimized sites were always a recommendation, speed was never a full fledged ranking factor in mobile search results.

Now the speed at which a piece of content loads is a consideration when ranking mobile pages. Obviously, the faster the better.

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