INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

,

Instagram’s boss wants to take on Amazon

News you want to use week 27.

The current dominance in online commerce enjoyed by Amazon could be endangered if Instagram, with its one billion users worldwide, pushes ahead with its plans to enter that space, as its new chief, Adam Mosseri, has said he intends to do. Mosseri’s idea is for the photo platform to leave behind its mainly visual aspect as a virtual space on which users can show images to other Web surfers to transform itself into a sales portal. Mosseri said in his interview that the e-commerce world is extremely fragmented and it will take the firm “5-10 years” to carve out its niche there. With its e-commerce plans, the Facebook subsidiary is following in the steps of another Internet giant, Google, which last May announced a redesign of its “Shopping” portal to allow users to buy products directly without having to access sellers’ Web pages.

Read more: 3 min