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Google wants to be local businesses best friend

News you want to use week 27.

Google is rolling out a host of other tools for Google My Business, focused on attracting customers and encouraging follows. The suite of tools known as Google My Business was first introduced five years ago as a way for businesses with a Google presence to have a one-stop shop for updating their business information online. Already, customers could “follow” a business to track its updates in the new “For You” tab on Google Maps. It’s very much Google’s version of liking a Facebook Page, then getting updates in a feed. Meanwhile, businesses could use the new Customers tab to read reviews and respond to inquires. They can also post to their business profile on Google.

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