Marie Claire and Mastercard have partnered to open a pop-up shop in New York City, dubbed The Next Big Thing Concept Shop, that features a variety of innovations aimed at revolutionizing the brick-and-mortar shopping journey. 

 

The store features smart mirrors from Oak Labs that revamp the dressing room.The mirrors recognize products brought into the dressing room using radio frequency identification (RFID) tags, and use an on-mirror display to show other colors and sizes available. They also make recommendations for related items. (See image below.) Additionally, shoppers can use the display to request associates retrieve additional options, and pay through the store’s dedicated app.