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Instagram Direct will be your helping hand

News you want to use week 26.

Instagram is sliding into our DMs to encourage us to follow more people. Under some posts sent through Instagram direct messaging, a “Suggestions for You” panel will load featuring related accounts, and Instagram has confirmed the function. Because of this new emphasis on direct messaging, it would make sense that Facebook is trying to insert interactive features that boost engagement in our DMs. It makes sense to capitalize on posts sent via DM in this way. If someone sends you a message, that person is probably close enough to you to know what you’re actually interested in. That implies that even if Instagram isn’t reading our DMs per se, it’s using our relationships and affinities to inform its suggestions algorithm — and ultimately increase engagement.

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