TikTok improves ad functionality

News you want to use week 24.

Looking to strike while the iron’s hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their promotions. As reported by several media outlets, TikTok is testing both interest-based targeting and pixel tracking, similar to the ad tools on other social platforms.

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