INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

Now you can understand the Instagram algorithm – What's new?

News you want to use week 24.

Instagram has never explained exactly how the algorithm chooses what to show you until last week. Instagram relies on machine learning based on your past behavior to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.

Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you’ll care about a post. 
  2. Recency: How recently the post was shared.
  3. Relationship: How close you are to the person who shared it.

Beyond those core factors, three additional signals that influence rankings are:

  • Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.
  • Following: If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.
  • Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions

Read more? Approx 3 min