Why digital strategies fail
News you want to use week 23.
Most companies try to figure out how to handle a future that is totally different from our current way of viewing the world. Companies put together digital teams and hire a Chief Digital Officer – but that is not enough. Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for these five pitfalls – and read more via the link above.
- Fuzzy definitions
- Misunderstanding the economics of digital
- Overlooking the ecosystems
- Overindexing of the “usual suspects”
- Missing the duality of digital
Read more: 3 min