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Shopping function on Instagram Stories

News you want to use week 23.

Instagram may be looking to ramp up its shopping features. A new “order” sticker recently appeared in the app’s Stories, alongside existing stickers as well as location and music features, An Instagram spokesperson said the company is not testing the “order” feature and is not considering it as an in-app shopping feature. Instagram often experiments with new features, though not all of its tests end up launching. But Instagram has been pushing harder into shopping in recent months. The app recently introduced a new checkout feature, which lets you buy products without leaving the app, and allows some influencers to sell products directly in their posts. Instagram will also start highlighting dedicated shopping channels in its new Explore section.

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