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Intersport X Tmall – What's new?
News you want to use week 23.
Sporting goods retailer Intersport and Alibaba’s Tmall has unveiled a co-branded store in Beijing complete with interactive features that offer consumers in China a more engaging and informative shopping experience.
Under the new name “Tmall x Intersport,” the two-story, 1,300 square-meter space that sits in Beijing’s tourist hotspot Qianmen has been transformed into a futuristic megastore. The revamp underscores that more global brands are recognizing the power of New Retail—tech-driven retail model pioneered by Alibaba that captures the best of online and offline shopping experiences.
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