Machine learning for marketers

News you want to use week 21.

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. At its core, machine learning is a way to quickly label and analyze huge data sets. People can do this on their own, but a machine helps do it faster and on an infinitely larger scale. But machines can’t learn on their own — they need the help of a human.

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