We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.


TikTok’s revenue skyrocket in Q4 

News you want to use week 2.

According to newly released third-party data, TikTok has reason to celebrate. The famous short-video application saw its in-app purchase revenue rise 310% on a year-over-year basis, according to Apptopia, a startup that tracks mobile app revenue and usage. Revenue gains are impressive in more than percentage terms. The popular social application’s in-app revenue is now at a material scale — topping $50 million. Another agency, SensorTower’s Randy Nelson, calculates TikTok’s year-over-year growth closer to 521%. Since Bytedance, TikToks owner, isn’t a public company are estimations the closest we come.

Read more: 3 min