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Spotify goes for interactive ads  

News you want to use week 19.

Spotify announced last week that it would do limited tests of voice-activated ads in the United States. Right now it’s just advertising its own products, like original podcasts and branded playlists. The ads give users a moment to say “Play now” if they want to hear what is being advertised. If not, the ad will keep going like usual. Voice is really becoming more and more interesting.

Read more: 3 min