Pinterest has a rapid growth outside the US – What is new?

News you want to use week 16.

Pinterest filed for an IPO late last month, and that gave us all a better look at its platform’s numbers – both in terms of users and its financial situation. The filing also gives us an idea of where Pinterest positions itself among other social platforms. Strictly speaking, Pinterest is neither a social network, a pure media channel, or a utility. There are currently 265 million people who use it each month – close to 90 million more than Snapchat. Pinterest is growing pretty fast – 15 million MAUs were gained within Q4 2018, and 13 million of them outside the United States which has always been the platform’s main market. The platform gained a total of 51 million users in 2018 alone!

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