Achieving digital maturity is key to progress – What’s new?
News you want to use week 16.
Adapting to increasingly digital market environments and taking advantage of digital technologies to improve operations are important goals for nearly every contemporary business. Yet, few companies appear to be making the fundamental changes their leaders believe are necessary to achieve these goals. In 2016, Walmart made headlines by acquiring online retailer Jet.com for more than $3 billion and bolstering that purchase with other e-commerce acquisitions, including Zappos competitor Shoebuy.com, women’s fashion brand Modcloth, and outdoor outfitter Moosejaw.
But just a few years before, Walmart began playing the long game and looking at a 10-year horizon of investments, wanting to strengthen its own digital capabilities. Its leaders realized that competing in a digital world demanded more than snapping up leading online retailers to compete with Amazon.com. Walmart is rethinking virtually every aspect of its business to keep pace with changing customer behaviors over the long haul.