News you want to use week 14.

Facebook is making it a lot easier for advertisers to create native and immersive Instagram Stories ads, with the creative assets they already have. Now, any photo or video under 15 seconds, in one of Instagram’s feed aspect ratios, will automatically be optimised for full-screen viewing as an Instagram Story ad.

Instagram explains that “the ad creative will get carried over to stories,” and its “pixel matching technology will automatically select a background gradient to turn the ad into a full -screen format.” Also, the ad unit’s text (up to 190 characters) will appear in a “stories text font” at the bottom of the ad, while advertisers can also add a link for people to go to if they swipe up on the ad.