Google Ads is rolling out a new tool that allows advertisers to get insights on how their budget changes might change the performance of their campaigns. One of the most important considerations when starting a new Google Ads campaign is its budget and how small increases or decreases might affect results. The new Budget Planner tool available through the Google Ads “Tools” menu, allows advertisers to just that. You can create a plan based on one of two metrics: clicks or conversions. You can also target clicks, spend, or average CPC (if clicks are your chosen metric), or conversions, spend, or average CPA (if your chosen metric is conversions).