INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

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Google introduces 6 sec previews for Search – What's new?

News you want to use week 35.

6 seconds seems to be the way to go for video standard on mobile. Facebook has recently introduces 6 sec video on its platform and are now followed by Google. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.  Unsurprisingly, Google decided to use some of its machine learning smarts to enable this feature. That’s because the first six seconds of any given video aren’t usually the most representative ones. So Google’s algorithm actually analyses the whole video and then decides which six-second clip to pick.

Read more? Approx 3 min