Understand the updated customer journey – What’s new?

News you want to use week 35.

Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months…and include many touchpoints. Hence it is more important than ever to truly understand how potential and existing clients use digital devices during their exploring and purchase phase. It is first when you understand the user that you can optimize and leverage your interactions with the user.

Read more? Approx 3 min

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