News you want to use week 24

Facebook is getting into email marketing according to a test the company is currently running with select small and medium-size businesses on its platform. The new tool appears as an option within Pages’ inbox. The new tool enables SMBs to build email contact lists individually or by uploading contact lists in bulk from spreadsheets. Businesses can then create and track email marketing campaigns directly via the Facebook platform. It is easy to imagine how Facebook could quickly dominate the email marketing market by adding its massive collection of personal data points to improve email performance and targeting.

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