2022/09/07
Facebook, Instagram, Weekly Update
Meta Provides New Insights Into How its Video Distribution Algorithms Work
This week, Meta has published a new overview of the key elements that it factors into its video ranking algorithms – i.e. what it considers when deciding just how far your video posts will reach. The first element in its video ranking is “Originality”, which means that original videos are ranked higher compared to repurposed content such as memes and GIFs. The full report is well worth a read for all markets who use video in their marketing mix.
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