Meta launches new engaged view attribution option for video ads

Imagine a potential customer who watches your entire video ad, but doesn’t click on the ad. Does that mean that the video view was worthless? Of course not, and with Meta’s new attribution option we better track it. Called “Engaged View”, Meta says that the option will enable advertisers to measure for conversions that occur within one day of a video ad play, so long as they’ve viewed at least 10 seconds (or 97%) of a video ad. A great update in our eyes. Meta is a key discovery platform and this will help us better understand our upper funnel marketing on its platforms.

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