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Meta is Bringing Back Breakdowns for Conversion Reporting

28-day click attribution and now this? It’s a good time to be a Meta marketer right now! Breakdowns was a feature in Ads Manager that allowed you to see the conversion data of your campaign broken down into segments .It was removed with the introduction of iOS14 and limited the amount of data we could see. But now breakdowns are back, we can once again track our conversions on a number of different segments , age and gender are two examples. This will allow us to fully understand the results of our marketing efforts on the Meta platform once again.

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