Meta begins selling blue badge on Instagram and Facebook as Zuckerberg borrows Musk playbook

It’s official. Facebook-parent Meta has launched a subscription service, called Meta Verified, that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month by verifying their identity, its chief executive Mark Zuckerberg said on Sunday. According to Meta the service offers increased account protection and direct access to Meta’s customer support. Meta Verified is now being tested in New Zealand and Australia and will be rolled out on more markets soon.

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