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Mark Zuckerberg said he missed a giant shift in social networking

The trend in social media, largely driven by TikTok’s rise, is that people are increasingly using their social media feeds to discover compelling content, as opposed to viewing the media shared by friends they follow. Last week in an interview Zuckerberg admitted he missed a giant shift in social media and that TikTok is a “very effective competitor”. He stressed the importance for Meta to develop their AI recommendations further. Time for TikTok to be worried as Meta leans into AI recommendations?

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