Live shopping now enabled on Instagram
Instagram has announced that all sellers in the United States will be able to use the Instagram checkout feature “in the coming weeks,” managed through Facebook’s Commerce Manager. The company has also been testing a live shopping experience, where businesses can show off products in a live video, while consumers can browse the highlighted products and make purchases. Instagram Live Shopping should now be available to all sellers using Instagram Live Shopping in the United States. Let’s hope we’ll see these features in Europe as well.
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