LinkedIn now factors “Dwell time” into its algorithm
News you want to use week 21
Dwell time will now be taken into consideration when your content is ranked in the LinkedIn feed. LinkedIn is updating the algorithm used to rank content in its feed by factoring in the amount of time users spend with each post. There are shortcomings to an algorithm that relies on predicting click-and viral-related quantities. For example, click and viral actions can be rare, especially for passive consumers of the feed. LinkedIn’s algorithm measures whether an action was carried out, but not how long a user spent with a piece of content after taking action.
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