The importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit. But it’s not so easy to establish people as thought leaders – it’s not a ‘set and forget’ or simply automated task that you can assign to just anybody, or expect from all employees. So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives? This week, LinkedIn has published a new, 50-page guide on exactly that.

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